Like so many plus-size designers, Gia Sinatra grew up by no means having the ability to discover items that match nicely and matched her particular person model preferences. “I’ve been plus-size my entire life and have all the time had a love for vogue,” the Los Angeles–primarily based mannequin tells Who What Put on. “However it has been a wrestle for me to seek out garments that I wish to put on in my dimension.” Those self same points solely compounded when she determined to pursue a profession in plus-size modeling, the place she seen instantly that she wasn’t the one one making an attempt and failing to seek out garments that labored for her physique. Annoyed, she determined to do what so many in vogue have but to try, not to mention reach: make clothes—stylish, trend-forward, and well-fitting clothes particularly—for plus-size girls. And thus, Gia/IRL was born.
Briefly, Gia/IRL is all the pieces that Sinatra has been looking for since she was a child. It is all the garments that she’s all the time wished to put on however might by no means discover. “[That is] why I named the model Gia in actual life,” she says. “[It’s all] issues that I’d put on IRL.” Since she works within the business surrounded by equally pissed off fashions in addition to all the most modern traits, she is aware of precisely what clients wish to put on. “All the identical choices as straight-size girls,” says Sinatra. “Attractive, stylish, and stylish items.”
For her first assortment, the designer targeted closely on match, high quality, and worth, along with her most important objective being to make buying inclusive from each angle. All eight items included within the debut drop can be found in sizes 12 to 26, or XL to 4X, and priced under $160. However Sinatra is not stopping there. “We’re already increasing to a 5X (28) for one in every of our attire coming in [the second] drop, and I wish to maintain increasing sizes as we develop,” she explains. “All of us need to have a tremendous buying expertise the place we really feel particular.”
Under, study extra about Sinatra’s just-launched model, from the primary drop’s Italian inspiration to the strategies she and her manufacturing staff used to make sure that each bit could be an ideal match for its new proprietor. And maintain scrolling to buy the very first Gia/IRL drop.