Welcome to Glam Room, our magnificence vacation spot the place we put celeb-founded magnificence manufacturers to the check. As A-listers proceed to launch new ranges on the common, we’re utilizing our magnificence editor experience to smell out which merchandise from the road are well worth the hype—no lies, no publicists, no adverts. Our newest contestant: Keys Soulcare, created by the legend, singer, and actress, Alicia Keys.
Just a few years in the past, Alicia Keys made a daring assertion, vowing to forgo make-up. Since then, her magnificence type has remained dewy, barely there and all concerning the pores and skin. Her model Keys Soulcare may be described as upgraded crunchy-granola: All about inside magnificence, glass packaging, nourishing the thoughts and soul—whereas including a serum to your routine.
Initially, the model centered on sensory, ritualistic merchandise, like face masks, cleaning balms, and touch-your-skin-connect-to-humanity. One among their merchandise is even known as Reviving Aura Mist. (Clearly, Keys is on a non secular airplane I can’t even think about.)
It got here as a little bit of a shock to study that Keys launched make-up merchandise to hitch her roster of skincare and body-care merchandise.
Regardless that I used to be taken off guard by Keys launching make-up, the merchandise are roughly what you’d count on from the makeup-averse celeb: A cream blush, tinted lip balm, clear forehead gel, illuminating primer, and a cheek brush if you happen to choose making use of your merchandise with a instrument slightly than your fingers. Consider them as merchandise you’d use on a light-makeup day. Throw in a touch of concealer, and also you’ve bought the recipe for my five-minute, on a regular basis magnificence look.
Sheer Flush Cheek Tint
Now, I’m a confessed cream blush snob. I’ve tried most, cherished many, and I roughly know what works for me by this level. This model accommodates hydrating sunflower and safflower seed oils to nourish the pores and skin, however what impressed me probably the most was the colour vary. I can get behind a rosy glow, however my most popular tones are earthier and brickier, so I cherished the shades Enigmatic and Simple. Regardless that they appear darkish within the pot, they’re tremendous sheer on the pores and skin. They left a pleasant flush–just a little harking back to blotting just a little lipstick in your cheeks. They might look just a little blotchy utilizing my fingers, so the accompanying brush is a must have in my guide.
Comforting Tinted Lip Balm
Like cream blushes, I’m additionally an avid tinted lip balm connoisseur. My most popular look is a shiny, ’90s brown that I can repeatedly re-apply to my front-facing telephone digicam like an ingenue on the go. The model from Keys Soulcare makes use of avocado oil so as to add hydration, which is an ingredient I like. Just like the cream blush, I adored the shade vary, which incorporates reds, pinks, berries, reds, and nudes—and clear, if that’s your factor. Sadly, for my functions, the balm has a hydrating however matte end once I hoped for shiny. However if you happen to choose a cushty, pure look, you should not have any issues.
Comfortable Keep Forehead Gel
Right here was a traditional: a transparent forehead gel to proceed with the pure, Glossier-esque magnificence line. Because of a combo of bamboo and hibiscus extract, it’s supposed to assist nourish and situation the brows. It does what it says: sculpts the brows, gently holds them in place, and even provides quantity. For me, this product missed the mark in two methods. Firstly, whereas I respect that the container doesn’t skimp relating to product, I discover it troublesome to wield a mascara-length wand round my brows. And most significantly, I don’t have brows that may be coaxed into place with a lightweight quantity of maintain. I utilized it within the morning, and by lunchtime, some hairs have been going within the improper path.
Let Me Glow Illuminating Priming Serum
It all the time pleases me once I see a product created by an A-lister that I’m genuinely constructive they want and use. Since Keys is much less about make-up and extra about pores and skin, it appears becoming that she would gravitate in the direction of a glowing primer that provides a wholesome sheen to the pores and skin with out globbing on basis and concealer. This serum-like primer additionally makes use of certainly one of my favourite skincare substances, niacinamide, which protects the pores and skin from environmental aggressors whereas additionally treating breakouts. Total, I discovered this primer to do exactly what it promised. It added a lightweight sheen to the pores and skin that made me really feel daring sufficient to forgo any concealer.
If there have been a standard thread all through Keys Soulcare’s make-up line, it will be this: all these merchandise do what they are saying they’ll, with no exaggerations or extreme advertising and marketing chatter. This, mixed with the truth that Keys doesn’t put on a ton of make-up, leads me to imagine that she created merchandise she needed to make use of, which I vastly respect. Finally, although, the winner on this spherical was chosen as a result of I’ve discovered different merchandise that I like and am extra probably to make use of day by day relating to forehead gels, cream blushes, and lip tints. However the Let Me Glow Illuminating Priming Serum is in a league of its personal.
And sure, there are lots of illuminating serums and much more glowing primers. However this model by Keys Soulcare hits the hole, combining distinctive skincare substances like niacinamide, squalane, and soothing oils with the additional advantage of creating your pores and skin look wonderful instantly. It’s not too glittery, it’s tremendous light-weight, contained in stunning glass packaging, and I like how my make-up seems to be on prime of it. Plus, I believe it’s moderately priced when including all these elements. So if you happen to haven’t discovered your excellent cream blush, tinted lip balm, or clear forehead gel, I believe you’ll discover that the variations from Keys Soulcare are good contenders. However it was the Illuminating Priming Serum–funnily sufficient, the product I used to be most assured that Alicia herself would use (and the one which’s out of inventory in all places, figures)–that I believe is the clear standout.
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