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Second Life Podcast: Eunice Byun

Trendy kitchenware model Materials was created with a easy mission: to ship kitchen merchandise that not solely make customers proud to personal them but in addition are an absolute pleasure to make use of. Together with her long-time good friend Dave Nguyen, Eunice Byun launched into a journey to fully reimagine what customers truly want within the kitchen. Because the co-founder and CEO of Materials, Byun is modernizing the cooking expertise with high-quality, thoughtfully designed instruments for the kitchen, bringing inspiration to the house prepare dinner and pleasure to the on a regular basis. Since its launch in 2018, Materials has garnered a neighborhood that shares the identical ardour for intentional merchandise with over 50,000 followers on Instagram and options in esteemed publications reminiscent of NYT Cooking, Forbes, and extra. 

Honoring custom stands on the forefront of Materials, as Nguyen’s and Byun’s fondest reminiscences are coming along with their households to arrange and revel in meals that replicate their Vietnamese and Korean cultures. Behind the scenes, Byun actively makes use of Materials’s rising platform to amplify AAPI voices. An all-female AAPI artistic group created the model’s most up-to-date launch, and 50% of earnings in the course of the first week of the launch had been donated to #hateisavirus. Byun has undoubtedly created a purposeful model from the within out.

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