Second Life Podcast Meg Strachan 300405 1654738091266 Fb.700x0c.jpg

Second Life Podcast: Meg Strachan

When you frequent Who What Put on for the newest jewellery tendencies, chances are high you’ve come throughout the game-changing model Dorsey. Based by Meg Strachan in 2019, Dorsey sells vintage-inspired classics that includes lab-grown diamonds and premium craftsmanship. Since launching it, Strachan has grown Dorsey right into a seven-figure enterprise, garnering fairly the fan base, together with Taylor Swift, Hailey and Justin Bieber, Emily Rajatkowski, and extra, by releasing gorgeous signature kinds—together with the Kate Necklace, which has bought out over 50 instances. Impressively, Strachan managed to develop the model with none preliminary enterprise capital, and on the finish of 2021, NahCo3 joined because the main investor. 

To start with, constructing Dorsey was a aspect challenge for Strachan. In truth, from when she first conceived the thought up till she went all in with Dorsey in 2021, she was balancing a number of profession roles. She was a progress advisor for Bandier, an affiliate internet marketing advisor for Quince, the performing VP of Progress for Girlfriend Collective, and a progress advertising advisor for Re/Achieved. All through her profession, Strachan additionally held advertising positions at Anine Bing, Goop, and Carbon38. And earlier than she made a serious splash within the advertising trade, she truly labored in e-commerce at platforms like DailyLook and JustFab/ShoeDazzle. It was by her 15 years of expertise in direct-to-consumer advertising that Strachan got here to completely perceive what it might take to create her personal model. 

Hearken to the newest episode of Second Life to listen to how Strachan’s previous profession catapulted her into beginning her personal model and every part she has realized alongside the way in which. And preserve scrolling to buy a few of Dorsey’s newest collections and best-selling items.

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