Marimekko’s Newest Collaboration Is Wearable Artwork

The summer season is prime time to create a capsule wardrobe stuffed with easy-to-wear items. And Finnish design home Marimekko’s newest collaboration places a enjoyable spin on versatile summer season fundamentals

On Monday, the print- and-color ahead model introduced its partnership with Virginie Hucher, that includes the French artist’s works, that are identified for his or her fluid, summary silhouettes and daring colours. 

“My first impression after I noticed Virginie’s work was that it’s tremendous minimal, architectural, graphic, but in addition very tactile. I used to be drawn to each the unbelievable shapes and the superbly imperfect finishes of her items,” says Rebekka Bay, inventive director at Marimekko, by way of press launch. “As a result of the artworks themselves have a lot form, we determined to assemble the attire across the artworks as a substitute.”

The consequence consists of three A-line attire and a top-and-skirt set in white, blue, brown, and purple hues from Hucher’s artworks. “I believe that style designers and artists alike have at all times been about creative expression, and style acts as an vital instrument, it’s a common language that provides us the chance to disclose our identities,” says Hucher. 

This collaboration comes on the heels of Marimekko’s partnership with American model Mansur Gavriel that resulted in a picnic-ready assortment of strawberry-printed purses. The model additionally not too long ago partnered with Adidas, releasing a flower-printed mannequin of the sportswear big’s Ultraboost sneakers, in addition to gym-ready suits in Marimekko’s daring hues. 

Retailing from $310 to $395, the Marimekko x Virginie Hucher collaboration is now obtainable at marimekko.com

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