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Second Life Podcast: Deepica Mutyala

Magnificence has all the time been part of Deepica Mutyala’s DNA. In truth, she had been dreaming of beginning a revolutionary magnificence model since she was an adolescent. Nonetheless, it wasn’t till 2015, when she created a viral YouTube video that gave viewers an inside magnificence hack of protecting under-eye circles with pink lipstick—garnering over 10 million views—that Mutyala discovered herself on the forefront of the quickly evolving magnificence trade.

Mutyala shortly grew to become a well-recognized face within the magnificence world as a celebrated on-air skilled and YouTuber, finally utilizing her burgeoning platform to marketing campaign for minority illustration inside the trade. Right this moment, Mutyala is the founder and CEO of Stay Tinted, a make-up firm on a mission to acknowledge and champion magnificence for all pores and skin tones. After its launch in 2018 as a digital platform exploring the intricacies and dynamic relationship between magnificence and tradition, Stay Tinted launched its first product in 2019—the Huestick—which bought out nearly instantly and bolstered a ready record of over 10,000 folks. Coming full circle from her viral video, the Huestick is an eye fixed, lip, and cheek multi-stick that addresses the seemingly inconceivable job of correcting darkish circles, darkish spots, and hyperpigmentation. 

She has gone on to launch a spread of community-driven merchandise, from HueGuard, an revolutionary day by day mineral SPF, moisturizer, and primer, to SuperHue, a hyperpigmentation serum stick. Via Stay Tinted, Mutyala is giving a voice to these underrepresented within the house, and he or she continues to broaden the product vary with no indicators of slowing down. 

However earlier than turning into a magnificence trailblazer, Mutyala truly started her profession within the style trade, working at Victoria’s Secret as a listing analyst. She then joined Birchbox, when it was simply two years previous, as a model marketing campaign technique supervisor, the place she labored her method as much as senior supervisor of name growth. Take heed to the newest episode of Second Life to listen to how Mutyala turned her ardour right into a model that’s actually making a long-lasting affect within the magnificence trade. 

And hold scrolling to buy a few of Stay Tinted’s best-selling merchandise.

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