The very first thing to find out about Nuudii System is that the intimates model makes what founder and CEO Annette Azan calls “boobwear,” not bras. In truth, the model is anti-bras and pro-boobs, and it describes sporting Nuudii because the “possibility between bra and braless.” The way in which Azan explains it, conventional bras have been designed to reshape, push, flatten, squeeze, or elevate breasts into unnatural positions. Bras are additionally constructed with skinny straps that always dig into the shoulders and made with frilly, lacy, meshy, and in any other case delicate supplies that require repairs. Sporting a bra, she basically argues, needs to be an intimate expertise that makes a wearer really feel assured, however typically, it is the least comfy merchandise that is on the physique.